Privacy policy
Overview
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from vexfashion.com, operated by Swift Card Enterprises LLC.
Personal Information We Collect
When you visit our site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate our site, we also gather information about the web pages or products you view, what websites or search terms directed you to our site, and how you interact with it. We refer to this automatically-collected information as "Device Information."
We collect Device Information through the following technologies:
Cookies: Small data files placed on your device or computer, often containing an anonymous unique identifier.
Log files: These track actions on the site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: Electronic files used to record information about how you browse the site.
Additionally, when you make or attempt to make a purchase through our site, we collect information from you including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."
When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.
Types of Cookies We Use
1. Essential Cookies – Required for our website to operate and enable features such as secure areas.
2. Performance and Analytics Cookies – Collect anonymous data about how visitors interact with our website.
3. Functional Cookies – Allow the website to remember choices such as language or region.
4. Targeting or Advertising Cookies – Deliver advertisements relevant to your interests.
5. Social Media Cookies – Used when sharing content via social platforms.
6. Third-Party Cookies – Set by embedded services such as payment processors or analytics providers.
7. Security Cookies – Help identify suspicious activity or security risks.
8. Session Cookies – Temporary cookies that expire when you close your browser.
9. Persistent Cookies – Remain on your device for a set period or until deleted.
How to Manage Cookies
You can adjust your cookie preferences by modifying your browser settings. Most browsers allow you to refuse or accept cookies and delete cookies already stored on your device.
How Do We Use Your Personal Information?
We use the Order Information we collect to fulfill orders placed through the site (including processing payment, arranging shipping, and providing order confirmations). We also use it to communicate with you, screen for potential fraud, and, when aligned with your preferences, send marketing communications about our products and services.
We use Device Information to screen for potential fraud, improve and optimize our website, and support advertising and marketing efforts.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described above. Our online store is powered by Shopify. You can learn more about how Shopify uses your personal information at: https://www.shopify.com/legal/privacy.
We also use Google Analytics to understand how visitors use our site. Learn more at: https://www.google.com/intl/en/policies/privacy/.
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations or to protect our rights.
Behavioral Advertising
You can opt out of targeted advertising through the following links:
Facebook: Facebook Ad Settings
Google: Google Ad Settings
Bing: Bing Ads
Digital Advertising Alliance: http://optout.aboutads.info/
Text Marketing Terms and Conditions
By opting into text marketing, you authorize Swift Card Enterprises LLC to send text messages regarding your orders and promotional offers. Consent is not a condition of purchase. Reply "STOP" to unsubscribe at any time. Standard text messaging and data rates may apply.
Do Not Track
Our website does not alter its data collection practices when it detects a Do Not Track signal from your browser.
Your Rights (For European Residents)
If you are a resident of the European Economic Area, you have the right to access the personal data we hold about you and request correction, updating, or deletion. Your information may be transferred outside of Europe, including to the United States. To exercise these rights, please contact us using the details below.
Data Retention
We retain your order-related information unless and until you request that we erase it.
Contact Us
Customer Support Hours: 9:00 AM – 5:00 PM EST
Email: support@vexfashion.com
Phone: +1 (269) 544-5295
Company Name: Swift Card Enterprises LLC
Address: 389 N 1430 E, Spanish Fork, Utah 84660, United States
We answer phone calls daily from 9:00 AM – 5:00 PM EST and reply to emails within 12 hours during working/business days.
You can also contact us via our Contact Us Page.